As a creative company we like to recognise and reward our people on doing good work.
Introducing the Ballsies, our annual awards programme that recognises the boldest and bravest.
The inaugural campaign identity was very simple. Turn our logo (a colon) on its side, to represent - cough cough, nudge nudge - well, a pair of balls.
The campaign takes the terminology of our business, and presents it - in a borderline inappropriate manner - to express the various categories, and the desirability of a win.